12 Expert Tips On How To Increase Blog Traffic For Free and Reach a Wider Audience

Want to increase blog traffic, reach, and engagement?

You’ll love this detailed guide if you answered yes to any of the above.

This post will give you some great tips on how to write a blog post that gets noticed.

As a first step, determine what your audience wants.
It’s much easier to attract more traffic if your content strategy delivers that.

Secondly, using social media and optimizing for Google can help you get great results.

In this post, I’d like to share some strategies I use on my blogs to get more visitors without paying for expensive tools. Here is my updated and detailed guide on how to increase blog traffic for free in 2025.

This post may contain affiliate links. This means I get a commission if you purchase through my links at no extra cost. Read the full disclosure here.

Understanding the Importance of Blog Traffic

Before we jump into the strategies for boosting blog traffic, let’s appreciate its significance. Blog traffic isn’t just a shiny number — it’s like your online evaluation!

It reflects your digital presence, engagement levels, and reach on the internet. So, let’s make sure your blog doesn’t just echo in the dark!

Here’s why you should work on boosting your blog’s traffic:

• Reach more people – More visitors means more readers can find your posts. This helps you share your message with more potential customers or fans.
• Get more interaction – When more people read your blog, you’ll usually see more comments, shares, and backlinks from other sites. This shows people are interested in what you write.
• Rank higher in searches – Search engines like Google see traffic as a sign that your pages are helpful. Sites with bigger audiences tend to appear nearer the top of search results.
• Get more people taking action – A significant number of readers gives you more chances to get people signing up, buying things, or contacting you, depending on your goal. More traffic helps you do more.
• Be seen as an expert – Consistent big numbers of visitors prove you create content people want. This helps establish you as a leader in your topic area.
• Make money potential – Increasing blog traffic also lets you make more money from your blog.

Now that we’ve established that blog traffic is the holy grail of online success let’s check out some strategies that will help you outshine your competition.

Get ready to roll up your sleeves and become the SEO wizard your blog deserves!

1. Make use of organic SEO techniques

When I started my first blog in 2009, I had no clue what SEO stood for—honestly, I thought it was some trendy tech term! Back then, the blogosphere was so small that getting ranked was easy.
Now, it’s a whole different ball game; if you want your blog to stand out and rank higher in search engine results, you’d better be ready to dive deep into Search Engine Optimization! Click here to learn how to write SEO-friendly content.

Create High-Quality Content

I learned that the most critical thing in the online world is the content I create. It’s the cornerstone of attracting more visitors to my blog. Focusing on producing helpful, well-researched, and engaging content for my target audience helps me increase my website’s visibility in search engine results, leading to more visitors and potential customers.

Keywords.

Keywords are like clues that help your blog get found on Google. I usually sprinkle the right keywords throughout my blog posts to keep search
engines happy. There are a lot of useful tools that help me identify
the most relevant keywords for my content. Just think of it as my guide to finding great content that leads readers straight to my blog!

Check out the best SEO tools for finding winning keywords.

Craft compelling and attention-grabbing headlines.

Your headline is the first thing your audience sees, so make it count. You can entice your readers by using “power words” and promises. Some examples of power words are Game-changer, Trending, Incredible, Hot, Secret, etc. They are the secret ingredient of a successful headline.

2. Email Marketing

If you haven’t started collecting email subscribers yet, now is the perfect time to dive in!

You’ve already brought people to your site through SEO, Pinterest, and other great strategies—so why not make sure they keep coming back? Let’s build that connection and keep the conversation going! 😊

Many bloggers tend to just share their latest posts, and I think that’s a missed opportunity! By doing this, new subscribers might miss out on all that fantastic content you’ve created in the past that could be just what they’re looking for.

I love sending my subscribers an automated series of emails! I’ve found that they really engage with these series even more than with a regular newsletter that just talks about what’s happening right now. It’s a great way to keep them connected and excited about all the great content I have to share. It’s also a fantastic way to increase blog traffic on your older content while also racking up some affiliate commissions! It’s a win-win.

Create an email signature.

Why not jazz up your blog newsletter with a catchy email signature? It could be a fun way to increase blog traffic! An email signature can attract more visitors to your blog in a few simple ways:

Quickly and easily create an email signature in Canva with the free email signature creator.

✨When people see your blog link in your emails regularly, they’re much more likely to remember it and visit your blog more often!

✨ Plus, when folks forward your emails to others, your blog link gets shared with even more people, which means extra traffic coming your way!

✨ Those clicks from your email signature can help boost your blog’s visibility in search results. Every click adds to your blog’s backlink profile, bringing in more organic traffic.

✨ Don’t forget to add a friendly call to action in your email signature, like “Check out our latest blog post!” – it’s a great nudge for your readers!

✨ And to really increase your blog traffic, make sure to include links to your social media in your email signature as well!

Ensure people can subscribe easily. 

When I welcome new visitors to my blog, it’s the perfect opportunity to encourage them to return for more.

On my main blog page and each individual post, I make it super easy for them to share their email addresses so I can stay in touch and keep the conversation going.

To get people to sign up for your list, consider offering a free download, such as an ebook, cheat sheet, or checklist, known as a lead magnet. On this blog, I collect newsletter subscribers by offering access to my Freebie library. People are more likely to opt in if they get something worthwhile in return.

Here are some ideas for lead magnets you could create.

I also use my email platform to send out personalized thank-you messages to new subscribers for signing up. In these messages, I always include my social media links. This little touch helps me connect with them and also helps to increase my blog traffic!

3. Find your tribe

When I want to share my blog with the world, being strategic with my time is key. Instead of trying to be everywhere on social media, it’s way more effective when I focus on the platforms that best fit my blog.

For instance, my blogging audience and fellow bloggers spend most of their time on Pinterest or Instagram. So, that’s where I focus my efforts.

But if your blog focuses on topics that resonate with a specific audience, you can seek out the right online communities, like Reddit, to share your content with those who’ll truly appreciate it.

4. Use Social Media to Your Advantage

When I started this blog, one way that helped me to increase blog traffic was through Pinterest. Social media is a super helpful tool to get more people to read your blog. You might discover that focusing on just one social network where your readers are can help you grow a strong and loyal group of followers. These followers will like and share your posts and introduce new people to your blog regularly.

Here’s how you can use it: 

1. Make content that’s easy to share, like cool pictures, videos, and other visually appealing content. When your readers share this stuff, more people see it, meaning more visitors to your blog.

2. Don’t forget to post regularly on your social media accounts. Those who follow you will keep checking out your new posts when you do this.

3. Use hashtags that fit what you’re talking about. These hashtags make your posts easier to find by a big group of people, not just your followers. 

5. Help answer important questions

Many articles and blog posts have questions as titles because that’s what people are looking for. When you take the time to answer those questions, you can get more people to read your blog.

Here’s how to do it: Make the question the title of your blog post, and ensure you use the right words and details for search engines. This way, people looking for those answers can find your blog post more easily.

To find these important questions, you can use SEO tools like AnswerThePublic or AlsoAsked, which have a “questions” feature in their keyword research. Or, you can search on Google and look for the “People also ask” section. You’ll find lots of questions there, and each of them can be an excellent idea for a new blog post.

6. Repurpose your content 

Use your content differently to reach more people and increase blog traffic. We all like to learn in different ways. Some like reading, while others like listening or watching. You can create interactive quizzes or games to engage your audience further.

By diversifying your content format, you can cater to different learning preferences and make more people interested in what you have to say.

One way to repurpose blog content is to turn it into a video or podcast. This allows you to reach a different audience who may prefer visual or audio content over written content. Creating social media posts using snippets from your blog post or turning it into an infographic is also possible.

Another option is to update the content and turn it into an ebook or guide. This allows you to provide more in-depth information to your audience and position yourself as an expert on your topic. Finally, consider turning your blog post into a webinar or workshop to engage with your audience more interactively.

Read also: 17 Best Blogging Tips for Beginners to Jumpstart Your Blogging Career.

7. Collaborate with Bloggers

Teaming up with other bloggers in your niche can help more people discover your blog. They can tell their followers about your content, which makes your blog reach a larger audience.

Their approval of your blog can build trust and credibility among their followers, who are likelier to engage with your content. With this increased exposure, your blog can receive more traffic, attracting new readers and potential subscribers.

Guest Blogging

To increase blog traffic, you can team up with fellow bloggers and websites that focus on the same topics as your blog. When you write guest posts for them, it’s like introducing your blog to their audience.

And, as a bonus, when they link to your blog, it’s like a vote of confidence, which can improve your blog’s reputation and make it more visible on the internet. This means more people may find and read your blog.

Engage with Your Audience

You can increase blog traffic by building a community around your blog to gain loyal followers who regularly visit and share your content.

Connect with your readers by talking to them in the comments section of your blog and on social media. Creating a friendly community around your blog can lead to people who like your blog and keep coming back to read and share what you write. 

Talking to your readers is a great way to make them feel valued, and it encourages them to keep chatting with you. When you respond to their comments on your blog, it’s like having a conversation and answering their questions.

This shows that you care about what they think, which helps build your reputation as someone who knows much about your blog’s topic.

You can also make a special place where your readers can talk to each other, like a forum or a Facebook group. Encourage discussions and join in the conversations. This sense of community can make your readers like your blog even more and result in a surge of traffic.

Comment on blogs

Leaving thoughtful comments on other people’s blogs can help you become more known in your area of interest. However, it’s important to do it the right way. You shouldn’t just leave blog comments to get a link back to your own site or say, “Hey, check out my blog,” and then put a link – that’s not a good idea. It can actually hurt more than help.

In reality, you might not see a lot of direct traffic from these comments, but that’s not the main point of leaving them. Instead, focus on being genuinely helpful and building a connection with the blogger. The positive outcomes will not be immediate, and it may take some time, but these relationships you build can open up opportunities for you in the long run.

8. Visual Content

Add pictures, charts, and videos to your blog posts. People really like to watch stuff, so it helps your blog get noticed by more people. These visual things not only make your blog posts look better but also help people remember them.

Pictures, charts, and videos can make your written words more interesting. They catch people’s eyes and can show feelings or ideas that are hard to explain with just words.

Whether it’s a beautiful photo, a cool drawing, or an interesting chart, these visual things can make your readers feel more connected to what you’re saying.

Infographics are simple, good-looking pictures that show information, numbers, or steps. They break down complex stuff into smaller, easy-to-understand pieces and look nice. When you use infographics, people find getting what you’re saying easier, and they might share your content with others.

Videos are even more exciting because they give your readers an interactive experience. Whether it’s a how-to video, an interview, or a sneak peek behind the scenes, videos can grab your viewers’ attention and keep them interested for longer. Plus, videos are easy to share on different websites, which helps more people see your blog and what you create.

9. Include social sharing buttons

Social share buttons are a smart idea to add to your blog because it lets your readers let people know about your blog posts on social media. This can help more people discover your blog and the great content you create. 

However, it’s important not to go overboard by adding too many buttons, as this can make your blog look cluttered and confusing. To make the most of social share buttons, you should focus on the social networks that are most relevant to your audience.

Most blogging platforms, like WordPress, offer built-in options for adding social share buttons. If you’re using WordPress.org, there are also many plugins available that can help you customize and style these buttons to match the look and feel of your blog.

These plugins make it easy to include share buttons for the social networks that matter most to your audience so your readers can effortlessly share your content with their online networks.

10. Insert Click to Tweet in your blog content

You can make your blog posts more shareable by adding special buttons that let people tweet a catchy phrase or quote from your content. This means they can easily share your blog on Twitter. 

For instance, in one of your blog posts, you might have a cool quote you want your readers to share. There’s a free tool called “Better Click to Tweet” if you’re using WordPress, which makes it simple to set up these tweet buttons. When your readers click on them, the quote goes on their Twitter feed, and their followers can see it. This helps your blog get more attention and more visitors.

11. Create Evergreen Content

Creating evergreen content is one of the best ways to increase blog traffic. Evergreen content is like a timeless article that stays interesting and helpful for a long time, like a well-maintained evergreen tree that stays green all year. It doesn’t quickly become old or irrelevant.

For example, an article about “How to Choose the Right Dog Breed for Your Family” is evergreen because people will always want to know how to pick the best dog for their family. This article will be useful year after year, and many people will keep reading it.

How can evergreen content increase blog traffic?

1. It is great for steady traffic as it keeps bringing in readers even long after you publish it.
2. Search engines like Google like this kind of content because it’s helpful. They might show it to more people, so you get more visitors from search results.
3. People share evergreen content on social media because they find it valuable. This can bring new readers to your blog.

12. Building Backlinks to Increase Blog Traffic

Backlinks, or links from other websites to your blog, are a significant ranking factor. Here are a few ideas on how you can obtain valuable backlinks: 

1. Create High-Quality Content. Make sure your blog posts are superb so other websites want to link to them.
2. Write posts for other blogs in your field and include a link to your blog in your author bio.
3. Politely ask other bloggers if they would consider linking to your relevant content if it adds value to their articles.
4. By promoting your blog on Social Media, others may share your content, which can lead to backlinks.
5. Engage in online forums, discussion boards, and communities relevant to your niche. If appropriate, include links to your blog.
6. Create Linkable Assets: Make things like infographics, e-books, or research that others find helpful and want to link to.
7. Answer questions on Quora. Links to your website in your Quora profile or answers to questions are backlinks. These backlinks can increase website traffic and are valuable for SEO.

Building backlinks is not easy. But remember, it’s better to have a few high-quality links from trustworthy websites in your area of interest than lots of low-quality links. The good links can help your blog rank higher in Google searches, increasing traffic to your site.

Conclusion

Boosting your blog’s visitor numbers is an ongoing journey. You can achieve this by creating exceptional content, using social media, making your blog friendly for search engines, getting links from other websites, and talking to your readers. When you combine these methods, you can beat your competition on Google.

The internet world continually changes, so you must keep learning and adjusting your blog’s strategies. Be patient and keep working hard, and your blog will get more and more visitors.

I hope this article has helped clear things up for you on how to increase your blog traffic for free! You now have some key tips to get more page views and take your blog to the next level. Just be strategic and think about how you can connect with your ideal readers while improving your traffic at the same time.

Want more insider blogging tips & tricks?