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A powerful tool for growing your blog traffic is email marketing. By sending targeted and engaging emails to your subscribers, you can drive traffic to your blog and increase your overall online visibility. In reality, many bloggers struggle with low engagement, low open rates, and way too many unsubscribes. So stay tuned if you want to learn 15 simple email marketing tips for beginners to craft engaging content and to help you improve your opening rates.
What are effective email marketing tips for beginners?
Before you hit “send”, there are a couple things you should keep in mind.
Learn how to make your email marketing strategies more effective and up-to-date by exploring the following email marketing trends and best practices.
1 Build a targeted email list
Building a targeted email list is one of the most important steps in email marketing. Okay, so you know how sometimes you get emails from people or businesses you don’t care about? It could be a store you never shop at or a blogger discussing things you’re not interested in. It’s annoying, right? You don’t want to be that person sending emails that people don’t care about.
That’s where building a targeted email list comes in. It means making sure only those who are interested in your content are receiving your emails.
When you create content your ideal reader loves, they’ll want to join your email list. And because you’ve attracted the right people, they’ll be more likely to open and engage with your emails. That way, you’re building a community of people who genuinely want to hear from you.
2 Use a reliable email marketing service
Using a reliable email marketing service is crucial for email marketing success. So, you know how sometimes you get emails from people or businesses that look like they were sent from someone’s personal email account? They don’t look professional and sometimes end up in your spam folder. That’s not a great look, right?
Using a reliable email marketing service helps you avoid that kind of situation. These services offer features that allow you to send professional-looking emails that are more likely to end up in someone’s inbox instead of their spam folder.
And perhaps most importantly, a reliable email marketing service offers analytics so you can see how your emails are performing. That way, you can tweak and improve your campaigns over time to get better results.
3 Create engaging subject lines
Subscribers will first see your subject line when they receive your email.
When you’re sending an email, the subject line is like the headline of a newspaper article. Often, people decide whether to read further based solely on the headline.
That’s why subject lines are so important. You want to make them engaging and relevant to your audience. If someone were to open your email, what would make them want to do so? It could be a teaser for some exciting news or a special offer they won’t want to miss.
But don’t go overboard with the clickbait! You want to be honest and accurate in your subject lines. If you promise something in the subject line and don’t deliver it within the email, your subscribers will lose your trust.
It’s also a good idea to personalize your subject lines whenever possible. Use your subscriber’s name or reference something specific to them so they know this email was meant for them. Need some tips for email marketing subject lines?
Click here for 184 examples of subject lines that you can use as inspiration to increase the open rates of your emails.
4 Write compelling email copy
The content of your email should be compelling and engaging to keep your subscribers interested. To optimize your email, try to use a conversational tone and focus on providing value to your readers. You can accomplish this by writing in a conversational tone.
Write like you’re talking to a friend. Use words and phrases that you would typically use in everyday conversation. This will help your email feel more approachable and relatable.
Another thing to consider is the value you’re providing to your readers. How can your message be of value to them? What benefit are they getting out of reading your email? Make sure you’re focusing on providing something of value to your readers. It could be a helpful tip, a funny story, or a special offer. Whatever it is, make sure it’s something your readers will appreciate and find helpful.
5 Segment your email list.
If you’re looking for email marketing tips for beginners to increase sales, you should learn how to segment your email list. You can send your subscribers more targeted and relevant emails with a segmented list. When you have an extensive email list, you don’t want to send the same email to everyone. That’s because not everyone is interested in the same things! For example, if you run a clothing store, some of your subscribers might be interested in men’s clothes, while others might be interested in women’s clothes.
That’s where segmenting comes in. You can divide your email list into different groups based on things like demographics (like age or location), interests (like men’s or women’s clothes), or behavior (like past purchases). Then, you can send targeted emails to each group more relevant to their interests.
For example, ConvertKit lets you tag your subscribers based on their behavior, interests, and more. This allows you to send more targeted and personalized emails to specific email list segments.
Why is this important? Well, when subscribers get an email relevant to them, they’re more likely to open it and click through to your website. That means better open and click-through rates and sales for you!
6 Personalize your emails.
If you want to make your email marketing campaigns more effective, personalizing your emails is a great idea. This means including your subscriber’s name or other relevant information in your email. These are simple but actional email marketing tips for beginners that can make your emails feel more personal and increase engagement.
Think about it – when you get an email that says “Hey Sarah” instead of just “Hey,” doesn’t it feel like the person sending the email knows you a bit better? That’s the kind of connection you want to create with your subscribers.
7 Use visual content.
Did you know that using visual content like images and videos can really make your email marketing campaigns more exciting and engaging? People are naturally drawn to visuals, so including them in your emails is a great way to catch your subscribers’ attention. Just make sure the visuals are high-quality and relevant to your message.
For example, if you’re promoting a new product, include a photo or video of the product in action. It’ll give your subscribers a better idea of what you’re offering and make your email more memorable.
8 Optimize for mobile devices.
On this list of email marketing tips for beginners, one of the most important things is to optimize your emails for mobile devices. Nowadays, most people check their emails on their phones, so you want to ensure your emails are easy to read and navigate on smaller screens. If your subscriber opens your email on a mobile device, there’s a good chance it will be on their phone. It is estimated that mobile devices can account for as much as 77% of all email opens, depending on your industry, target audience, and product.
You can use a mobile-responsive email template that adjusts to the device’s screen size. Also, remember that shorter paragraphs and concise messaging work better on mobile devices. You don’t want your subscribers to scroll endlessly or zoom in and out to read your content.
Another essential thing to consider is the size and quality of any visual content you include in your emails. Large images or videos can take a long time to load on mobile devices, so make sure to compress your files and use optimized photos and videos to keep your email’s loading speed high.
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9 Include a call-to-action (CTA)
Including a clear and compelling call-to-action (CTA) in your emails can help increase click-through rates and drive traffic to your blog. When you send an email, giving your readers something to do next is important.
That’s where a call-to-action (CTA) comes in. A CTA is a button or link that entices your readers to take a specific action, like visiting your blog or signing up for your newsletter. By including a clear and compelling CTA in your emails, you can encourage your readers to engage with your content and drive more traffic to your website.
10 Test and analyze your emails.
Testing and analyzing your emails can help you identify what’s working and what’s not. Consider trying different subject lines, email copy, and CTAs to see how they resonate with your audience. So, when you’re sending out emails to your subscribers, it’s essential to ensure they’re working well and getting the desired results.
One way to do this is to test different things in your emails, like the subject line, the content, and the call to action. This can help you determine what works best and what your subscribers respond to. For example, you can split-test 3 different layouts to see which one works best by analyzing your email metrics, such as open rates and click-through rates. That way, you can adjust and improve your email marketing strategy over time. You can do the same with your sign-up forms. By assigning a different list to each signup form, you can easily see which form generates the most subscribers.
If you’re using ConvertKit, you’ll get detailed analytics on your email campaigns, including open rates, click-through rates, and sales.
11 Use social media to promote your emails.
One of the most effective email marketing tips for beginners is to promote your emails on social media. As this can help you reach a wider audience and drive more traffic to your blog. How can you grow your email list with social media?
- You could add an opt-in landing page to your Pinterest or Instagram profile instead of adding your homepage.
- Once you have an awesome freebie, create a unique landing page and share it on all your social media accounts.
- Paid exposure, like Facebook ads, can help you reach new subscribers when you post your opt-in freebie and promote it.
To make the most of this strategy, consider using eye-catching graphics or headlines to promote your emails on social media. Highlight the benefits your followers will receive by signing up for your email list, like, for instance, access to a free resource library. And don’t forget to sign up for our freebie library!😍
By leveraging social media to promote your emails, you can strengthen your online presence and drive more traffic to your blog or website.
12 Keep your emails concise.
Your emails should be short and to the point, which can help improve engagement and increase the chances of your subscribers reading the entire email. When it comes to writing emails, it’s important to remember that people’s attention spans can be short. So you need to keep your emails short and sweet.
Don’t stray off the topic. Doing this can increase engagement and increase the chances of your subscribers reading the entire email. So, keep your emails concise and focused on the main message you want to convey.
13 Use urgency and scarcity
A smart strategy for email marketing is to create a sense of urgency. It can help increase engagement and encourage your subscribers to take action. Consider using phrases like “limited time offer” or “only a few spots left” in your emails. Hey, have you ever noticed that some emails make you want to take action immediately? That’s because they’re using a strategy called “urgency” or “scarcity” to make you feel like you need to act fast.
For example, you might see an email with a subject line like “Last chance to save 50%!” or “Only a few spots available – don’t miss out!” These phrases create a sense of urgency or scarcity by making you feel like you might miss out if you don’t act quickly.
14 Offer exclusive content.
Offering exclusive content to your email subscribers can encourage more people to sign up for your list and keep your current subscribers engaged. You know how everyone loves feeling special and getting exclusive access to things? Well, the same goes for your email subscribers.
Offering exclusive content to your subscribers, such as sneak peeks, behind-the-scenes content, or special discounts, can make them feel like VIPs and keep them engaged with your brand. Plus, it can be an excellent incentive for new people to sign up for your email list. So, make sure to brainstorm some ideas for exclusive content that your subscribers would love and promote in your emails to keep them interested and excited.
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15 Remember to follow up.
Following up with your subscribers after receiving an email can be a great way to keep them engaged and encourage them to take action. One way to do this is by sending a follow-up email with additional information or resources related to your original email. This can provide more value to your subscribers and keep them interested in what you offer.
It’s also a good idea to track and analyze the engagement rates of your follow-up emails to see what’s working and what’s not, so you can make adjustments and improve your overall email marketing strategy.
Let’s say you sent an email promoting a new blog post you wrote about travel tips for solo adventurers. A few days later, you could send a follow-up email to your subscribers who opened the original email. In the follow-up email, you could thank them for their interest and ask if they found the article helpful.
You could also offer additional tips or resources related to solo travel, like a packing list or recommendations for budget-friendly destinations. It will show your subscribers that you value their engagement and want to give them even more value.
Email marketing statistics
These stats I found on Optinmonster demonstrate the importance of the email marketing tips for beginners we’ve listed in this post.
- Users check their inboxes on smartphones and tablets very easily, which may explain why mobile devices account for at least 50% of all email reads.
- 74 percent of people hate irrelevant emails, so personalization is essential for a great email marketing campaign.
- According to research, 47% of email recipients open emails based solely on the subject line.
- According to Experian, email subject lines with emojis increase open rates 56% more than text-only.
- People unsubscribe from email lists for 3 reasons: too many emails (59%), no longer relevant info (43%), or don’t recognize a brand or don’t remember signing up (43%).
What is the best platform for professional email?
If you’re ready to take your email marketing a step further, consider signing up for ConvertKit. ConvertKit is an email marketing service that offers a variety of features to help you with email marketing automation. With its user-friendly interface and powerful features, ConvertKit makes creating and sending effective email campaigns easy. And the best part is, with Convertkit, you won’t pay a cent until your email list exceeds 1,000 subscribers. So why wait?
Start growing your blog traffic today by signing up for ConvertKit, and don’t forget to implement our best email marketing tips for beginners.😉
To wrap it up
Email marketing can be an effective strategy to grow your audience and drive traffic to your blog. By implementing these 15 top email marketing tips for beginners, you can create effective email campaigns that engage your subscribers and encourage them to take action. You can use a variety of tactics to improve your email marketing, like personalizing emails and using visual content.